- My Website

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PERSONAL PORTFOLIO

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As creative director & copywriter, I reimagined Levi’s iconic
two-horse logo through the lens of today’s digital nomad culture. Shot entirely in studio and composited into custom
Al-generated background, the campaign contrasts corporate interiors with open landscapes to reflect the shifting nature of
work and identity.
Replacing the original horses with suited figures symbolizing
societal pressure, the image captures the tension between tradition and freedom-positioning Levi’s as a constant in a
world where work is no longer tied to one place.

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Our Products

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